Our Story

About My True Ireland

Celebrating exceptional Irish craftsmanship and the meaningful connections between makers, places, materials, traditions, and stories.

Ireland is home to extraordinary makers, artists, designers, and craftspeople whose work reflects the landscapes, materials, traditions, and stories that make this island unique.

Yet many of the products sold as “Irish” today have little genuine connection to Ireland at all. Mass-produced souvenirs, imported novelty items, and generic tourist merchandise often overshadow the remarkable work being created by talented makers across the country.

My True Ireland was created to offer something different.

We curate exceptional Irish craftsmanship, connecting people with meaningful objects that tell a story and carry a genuine connection to Ireland.

Whether inspired by the Atlantic coastline, crafted from Irish wool, created using local materials, or rooted in generations of skill and tradition, every piece featured on My True Ireland has been selected because it represents Ireland at its best.

Irish landscape watercolour by a featured My True Ireland maker

Our Purpose

Our Mission

To celebrate and promote exceptional Irish craftsmanship by connecting people with meaningful, authentic works that reflect Ireland’s landscapes, materials, traditions, and stories.

Our Values

What We Believe

We believe the best keepsakes are more than objects.

They Preserve Traditions

Meaningful objects help carry skills, knowledge, and cultural traditions from one generation to the next.

They Celebrate Craftsmanship

They reflect the care, patience, creativity, and skill of the people who make them.

They Tell Stories

They carry stories about makers, materials, landscapes, communities, and traditions.

They Connect People to Places

They create meaningful reminders of the landscapes, experiences, and memories that inspired them.

They Create Lasting Connections

Most importantly, they create lasting connections between makers and the people who value their work.

A Different Approach

What We Are Not

My True Ireland is not a marketplace for mass-produced goods.

We believe authenticity matters more than novelty.

We look beyond symbols and stereotypes to find work with real meaning and lasting value.

  • We do not feature imported products marketed as Irish
  • We do not focus on novelty souvenirs or stereotypical tourist merchandise
  • We do not believe that shamrocks, leprechauns, or Celtic motifs alone create a meaningful connection to Ireland

Instead, we seek out work that reflects the creativity, skill, materials, culture, and character of modern Ireland.

Carefully Chosen

Why Curation Matters

Ireland is filled with talented makers.

Our role is not simply to list products. Our role is to curate.

We look for work that stands out not only because it is well made, but because it tells a story about Ireland and reflects something genuine about the people, places, and traditions that inspire it.

Every maker and product we feature is carefully chosen because it represents the quality, authenticity, and meaningful connection to Ireland that My True Ireland stands for.

Every product we feature contributes to a larger story about contemporary Irish craftsmanship.

Our Vision

Looking Forward

Our vision is to build a trusted destination for discovering exceptional Irish-made products and the makers behind them.

By supporting talented craftspeople, artists, and designers, we hope to help preserve traditional skills, celebrate innovation, and share a richer, more authentic picture of Ireland with people around the world.

My True Ireland exists to showcase the Ireland worth bringing home.